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What Is SEO? How Does It Work?

“SEO (search engine optimization) is the process of optimizing web site in order to get a higher position in search results,” defined by webconfs.

Four Elements To SEO:

  • Site Map: Site Maps or Site Index is just a list of pages within a web site that list each pages from A-Z, which helps Users that access the web site and Search Engine Robots find pages in your web site faster.
  • Content: Content is searched by crawlers sent by search engines to find keywords throughout the pages text, typically a site that host a lot of content such as 1000 or more words will have a higher chance of gaining a high ranking verse a site with little to no content.
  • Keywords: Keywords are words that are found within your content that your costumer would use when searching for specific context that caters to their needs
  • Back Links: Back links are the links that are directed to your site from other websites.

The four elements just described above determines the page ranking of a web site. Web sites are ranked between 10 and 1, ten being the highest rank a web site can get within a search directory. First step in making your site SEO friendly is creating the content and finding the keywords that your demographic would use and analyzes all the sites content.

Google searches the site content for keywords and Back links are important these are the one way links that come from other web sites that point to certain content in your site and Google uses these back links in there ranking process.

Sites with the most back links are most likely to rank highest in a directory, these back links can come from social networks like twitter and face book or other web sites for article in your site.

Main Advantages

The main advantages of having a seo- complaint site are gaining the highest rank in the SERP (Search Engine Result Page) in a keyword search. This process includes “Optimizing your Meta data and Title tags so that they are chock full of relevant keywords for your industry.” Page 16 (search engine Optimization all in one for dummies).

Keep in mind that search engines search text opposed to flash based websites that have a limited amount of reliable text, so keywords should at least have a description of the content and should at least have keywords embedded in your hyperlinks and make sure that all the internal content and links are solo, because flash based websites content can’t be pulled by search engine crawlers.